Your cellphone takes raster images and any images off the web are raster images. They’re made up of individual squares called pixels. You’re probably more familiar with raster files. Websites don’t support vector image files either, so it’s important to grab both vector and raster from your designer. While it’s not impossible, if you are wanting to do something like digital painting, raster files are the way to go.
There are pros and cons to both file types, and vectors aren’t great to have tons of detail because the more points (garden stakes) the greater the file size. This is perfect for your logo which you will want to have the flexibility to go on a business card (about 2 inches), or a billboard (potential 8 or 10 feet!) Vector files don’t get blurry when they get bigger, so if you’re worried about clarity, this is the way to go. Vectors are great for print design because they can be shrunk or expanded to any size. You create a point (a stake) and use a thread or string to connect it to another point or stake. Think about staking your vegetable garden for example.
Vectors are built using a fancy schmancy design term called “Bezier curves” essentially it’s a point and curve system to mark an outline. The difference between raster images and vector images is in how they are built, and how the files behave for graphic designers, web designers, promotional product experts and more!
PNG VECTOR OR RASTER HOW TO
That’s okay, you’re not alone! Here is a quick summary of what vector images are, what a raster image is and how to know which one to send when asked. If you’re a business owner, you’ve probably been asked for the vector version of your logo, you’ve probably also thought… “What the heck?!”
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